Our second video encouraging Gift Card recipients to go out and spend has been launched.
It features several levy-paying businesses – Jane from Waterstones, Jonah from Schuh, Helen from Ceuta Healthcare, Wendy of Roberta Boutique and Rachel from Centre VR.
The campaign follows a hugely successful promotional effort by the BID over the Christmas period resulting in extensive sales of the Gift Card.
Susie O’Neill, the BID’s Business Liaison Officer, said: “We know there are a lot of gift cards out there just waiting to be spent, so we are now sending out a rallying call to all those who have them.
“The message from us and our levy payers is, get out and spend and help to support our great town centre businesses.”