Marketing and Promotion

You told us that marketing and promotion is the most important issue for the BID to address.

So we’re investing £343,525 in promoting Bournemouth Town Centre as the number one retail and leisure destination in the South.

Through expert and highly strategic marketing and promotional activities, the BID will:

  • Inject life into the Bournemouth brand, making it more powerful and instantly recognisable
  • Develop and fund major marketing activities, specifically designed to attract visitors day and night, all year round
  • Use TV, radio, press, leaflets, promotions, banners and guides to put the town centre at the forefront of people’s minds
  • Produce a professional, customer-focused website and social media to target potential visitors and give them information on the town centre, our latest offers and what’s on

The sole purpose is to make Bournemouth Town Centre the place to be, over and above our competitors.

To read more about the BID’s Marketing and Promotion strategy, click here.