Bournemouth celebrates Purple Flag success

by | Apr 16, 2024 | News

High Achieving Town Extends Support to Malta as Part of Accreditation’s International Growth

Bournemouth has once again demonstrated its commitment to fostering a vibrant evening and night-time economy (ENTE) with its successful attainment of the Purple Flag accreditation in the latest round of assessments. This achievement underscores the town’s steadfast dedication to creating a safe, diverse, and inclusive environment for the last 14 years.

Purple Flag – similar to the Blue Flag for beaches – aims to raise the standard and broaden the appeal of town and city centres between the hours of 5pm to 5am. This prestigious award highlights Bournemouth’s blend of entertainment, dining, and culture, all while ensuring the safety and well-being of residents and visitors in the evening and night time economy.

The partnership in Bournemouth has been commended for its strength and focus, serving as a driver that ignites enthusiasm and commitment towards enhancing the ENTE experience within the town. Recognised by assessors, initiatives such as the Street Pastors, Safe Bus, and the efforts to prevent violence against women and girls were celebrated for their contributions to community safety.

As one of the longest-standing Purple Flag areas globally, Bournemouth continues to lead by example, extending support to new applicants like Malta, who visited in 2023 to glean insights into best practices. With their support, Paceville in St. Julian’s is currently undergoing its application process, further solidifying Bournemouth’s reputation as a beacon of excellence in ENTE management.

Bournemouth joins 23 areas across the UK and Ireland in achieving either a full or interim renewal of the Purple Flag accreditation during this round.

There are 100 Purple Flag destinations around the globe across the UK, Ireland, Sweden, New Zealand and Australia. This includes world renowned tourist destinations to small market towns. Purple Flag has represented the gold standard of the management of evening and night time economies for nearly 15 years.

In the face of ongoing challenges such as the cost of living crisis, Bournemouth’s Purple Flag status serves as a testament to its resilience. Beyond economic considerations, Purple Flag areas exemplify not only a dedication to vibrant and secure nightlife but also a commitment to nurturing strong and inclusive communities. Amid broader societal issues, Purple Flag emerges as an important instrument for cultivating thriving environments and fostering enduring partnerships.